When Air Gumbo
turned over its business plan at the request
of the state Governor's Aviation Advisory Commission
to the New Orleans Airport's aviation and marketing
consultant, Aviation Resource Partners, six days
before September 11 for evaluation, it had positive
bag match built into the plan. Like wise, when Air
Gumbo gave its first presentation in May 1998 to
Lafayette Airport Commission, it unfolded a strategy
of being a low-cost airline that
types of aircraft.
These insights into its business plan reflect the
innovative quality and forward thinking behind Air
Gumbo. The company's
founder, Ralston Champagnie, a Jamaican born and American
naturalized citizen since 1998, is a visionary leader
with a strong passion for the airline business. He
is also a strong advocate of design management and
of thinking that intelligently takes risks to discover
those opportunities that surprise and delight the marketplace.
Mr. Champagnie has over 15 years of well-rounded airline
operation experience serving industrial giants such
as British Airways, Lufthansa, and American Airlines.
has worked with both scheduled and charter airlines.
Mr. Champagnie holds both FAA pilot and FAA airline
dispatcher licenses. He also holds an MBA from the
University of Louisiana at Lafayette, where his focus
integrating design and management principles as a tool
for leading a company towards a sustainable competitive
Air Gumbo's vision is Louisiana's culture in the sky.
Its mission is to create a dynamic, synergic and holistic
organization through integrating design, communication,
measure, and in so doing, to become Louisiana's airline
offering clean, safe, reliable flights with exceptionally
customer service and one frill – a delicious, nutritious
Air Gumbo has been developing an alliance
with aircraft manufacturer Bombardier Aerospace. Both
companies entered into an agreement which cemented
the beginning of this relationship in April, 2004.
airline marketing provided Air Gumbo with route analysis
based on actual aircraft performance. Both companies
met face-to-face in November to discuss Air Gumbo
launching service with new jets. Air Gumbo will use
the Bombardier's family of regional jets (CRJ), as
the Airbus A330-200/300. The airline plans to launch
its domestic service using the CRJ family in its first
Gumbo's name and livery will say exactly what the
airline serves on board – a gumbo meal in the sky.
That's powerful. Research shows that almost all visitors
come to New Orleans for the food and culture. Air Gumbo
believes that those
visitors, to and from Louisiana, who want to get the
maximum utility from their travel dollars, will choose
Air Gumbo wants to develop an excellent media relationship.
The media attention in April and May of 2003 was exciting,
though some important facts were reported inaccurately.
For instance, Air Gumbo was mistakenly described
as a "no-frill" airline (probably because that term
is gaining popularity in the airline industry) rather
as a"one-frill" airline.
Air Gumbo welcomes
on ways to foster a positive relationship
For media questions or comments, please email us at
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